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Thursday, November 23

Mumbai Musings I

What you see in the picture is one of the many Shiv Sena/ BJP sponsored reading corners/ shelters/ chaupals in Mumbai. Where the common man comes and reads the morning newspaper. Community reading over chai! This one happens to be quite close to Kamla Mills under the flyover near my agency.

Right now in shambles, but imagine a Crossword or Landmark taking it over and designing the right reading experience with heightened aesthetics and branding...

That would be an example of Branding 2.0! Whay say?

1 comment:

pooR_Planner said...

Brilliant ... infact even TOI\DNA\HT\MidDay can start reading corners like this one all around the city... great way to take a relevant brand forward.