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Sunday, January 7

2007 - Fifty Drifts

Happy New Year guys! Just back from a trip to Mysore, Nagarhole Game Park(a tiger sanctuary 100km from Mysore) and Mangalore(attending a beach wedding of a friend). The trip was exotic, relaxed and refreshing! Though on occasions, I did miss the blogosphere. But not much:-)

I wrote this post(hard copy version)in a restaurant called Machchli Mela(inside the Summer Sands resort) overlooking the Someshwar beach, Mangalore!

Actually was trying to summarise all my thoughts on all the things in 2006. Here's my list of swings, trends, run-of-the-mill observations, comments on agency life, life, world of brands, buyers, marketers, et al!

The list is heavily skewed to my way of thinking, pet obsessions/peeves, observations. No tall claims of trend forecasting here!( and in no particular order either).

Here are the 50 drifts for 2007...Some are happening, some may take a while longer and few are from the attic of my personal wish-list:-)

1. Foresight > Insight
2. Planner + Creative > Art Director + Copy Writer
3. Stories > Slides(power-point)
4. Brand Quirks > Brand Values
5. Many to Many Conversations > Dialogues > Monologue
6. Being Personal > Brand Personality
7. Design > Analysis
8. Brilliant Execution > Correct Strategy
9. Random > Permanence
10. Collaboration > Competition
11. Culture > Core Value
12. UAE(Unique Amiable Experience) > USP
13. Designers > Account Planners
14. Mobisodes > TVCs
15. I > We > I > We
16. Employees > Companies
17. Karan Johar > Prasoon Joshi > Santosh Desai
18. Outdoor > Indoor
19. Experience > Analysis
20. Consumer Psychology > New Technology
21. Pop-up stores > In-store branding
22. SRK > Aamir
23. Future Group > Bharti-Walmart
24. Time > Money
25. Attention > Time
26. Trust > Attention
27. Soft Power > Raw Power
28. Expertise > Experts
29. Pop(Everything) > Everything
30. Bollywood > Cricket
31. Krssh > Superman
32. Hanuman > Krssh
33. WPP(in India) > Omnicom(in India)
34. Air Deccan > Air India
35. Blogs > Flogs
36. RSS feeds > Newspapers > Breaking News
37. News TV > TV Soaps
38. Shaadi.com > Shaadi Points
39. Digital >> Analog
40. Tactics > Strategy
41. Relationship > Reason
42. Being Creative > Being Right
43. Surprise > Consistency
44. Vigour(Energy) > Rigour
In brand thinking
45. Simplexity > Simplicity > Complexity
46. KBC3 > KBC 2 > KBC 1(?)
47. Fashion > Features
48. Blink > Consideration
In brand choice/ selection
49. Beer > Cola
50. 2007 > 2006

I am sure there are umpteen areas I have over-looked...But am working on the next 50!
cheers

5 comments:

Tanaya said...

To start with Awesome profile pic...looks like you really did have a blastt...

Manish said...

can't accept a one line comment from you:-)....thanks for the praise. it's 50% photoshop work LOL

pooR_Planner said...

Dove proved this point much before, Manish...lol...

You've inspired John Grant with this post. Check out his latest article, he's showering praises on you.

This is great stuff. I tell you, it'll come handy in sometime.

Cheers.

meraj said...

Man...you have a fan in John Grant :)

Manish said...

The world is coming to India:-)