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Tuesday, January 23

The Net Effect

John(Grant) is doing a workshop on 'How has/will the internet transform marketing and retailing?'. On his blog he is looking for thoughts, POVs, foresights...

Here's my 'chawanni' of thoughts...
1. With increase in internet penetration, will the www become one giant Superstore?

2. Will there be a global homogenisation of wants? Like everyone wants an iphone at the same time. Then a neo-moto...Essentially global fads...Glocal fads...

3. Since the sellers connect with buyers, would we need marketing at all?
Does marketing need to be obsessed now with only authenticity, how to make the sale interesting, tone of voice and ensuring that technology keeps its complexities out of the way!!

4. Will all shop facades have the signage www.allshops.com?
www.bademian.com, www.ruddalsamosa.com(my school canteen), www.fabindia.com...

5. Will parking rates at malls drop(incentive schemes) and real estate become cheaper?

6. Will payment gateways be the next giants?

7. Will RSS mean ‘really simple shopping’?

8. Will mobile internet > internet through PC

9. Will Google sense my needs(though my search/ click prints), take intelligent orders and do home delivery.

10. Will ideas be traded? Will more services like Yahoo Answers come up on the internet?

11. Will it be cool/ a lifestyle statement to be off the 'net' for small/ long periods? LOL

Its fascinating to think about the future today. Since all of it may come true sooner than we think. It may not have the same shape though:-)


neilperkin said...

Hi Manish. Think you make some good points here, and I think my answer would be yes to most of these questions. The question of homogeniety is an interesting one because whilst the internet can facilitate globally concurrent 'hits' like never before, there will perhaps be fewer of these (a la Longtail). But gone are the days of market-by-market release schedules such as those in the film market.

Manish said...

hey neil. was in internet unfriendly cambodia for the past week...

was a refreshing break from the world that i know:-)

connecting back into the blogosphere...slowly!