Popular Posts

  • Yeh Toh Bada Toing Hai...
    As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
  • Crowdcasting - The Wisdom Of Crowds
    In the latest issue of Business 2.0, came across this new concept - Crowdcasting! Actually, a while ago in his best-selling book, The Wisdo...
  • Flash Promos Ki Khareed Mein Samajhdaari Hai?
    When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
  • Happy Birthday Mr. Bachchan
    It's Neo's bday today! And he shares it with Big B. Like most of us, Amitabh Bachchan has been an integral part of our growing up ye...
  • Agency 2.0 : Refresh to Rule
    Many of us know of the zen story of a pompous student who goes to the zen master for learning. Instead of listening, the student starts blow...
  • Open Source Creativity
    Was chatting with a fellow planner who said she is 1/4 copy-writer, 3/4 planner...Well I too think/ feel/ believe to be part copy-writer-par...
  • Research Can Be Refreshing
    I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In...
  • Information vs. Inspiration
    I was at the adtech New Delhi conference couple of days back. An impressive constellation of speakers. Much to learn and network! However, ...
  • Power of Stories
    Some days ago, Meraj had sent this mail...I thought it deserved to be shared with the blogosphere...Read on! It was probably the April of 19...
  • Creating Change Not Just Measuring It
    I had a very stimulating discussion/ cathartic thought flow/ exchange with Uber at ThotBlurb( specifically at thotblurbed # 28) on who is a...

Tuesday, June 12

The Irony of Choice

A while ago I bought our new refrigerator. An LG frost free 330L from Vijay Sales.

However it was the most unsatisfying durable purchase ever!

There was plenty of choice and yet all of them looked alike! Tall, grey and handsome...LG looked like Samsung which looked like Whirlpool which in turn looked like Godrej...

Finally after 10 minutes of point-less comparison, we settled on LG. I wasn't convinced...But then we had to be back home in time for little Neo.

Rewind to 1997, when I bought my first Kelvinator in Chennai. A real beauty - 180litres of quiet direct-cool mechanism! I still miss it...It had character, a distinct identity( with its cherry red colour) and no post-purchase disonace!!

And I have been having these pre-and post purchase dissonance in almost all my white and brown good purchases in the recent past.

- I never know whether I have made a good/ best choice.
- When it comes to last mile differentiation, brands/ companies are relatively inept.
- There is a perennial fear of obsolescence at the back of the mind!!

Looks like the irony of the choice economy is here to stay!
Posted by at
Labels: , , , , ,

1 comment:

meraj said...

how true!

11:21 AM

Post a Comment

Subscribe to: Post Comments (Atom)