Popular Posts

  • Flash Promos Ki Khareed Mein Samajhdaari Hai?
    When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
  • Research Can Be Refreshing
    I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In...
  • Nike Just Did It
    Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
  • SchoolOfDavid : Open Source Learning
    About six months back, at our small agency we started a learning program called SchoolOfDavid. We/I haven't been very regular but yeste...
  • Bang On, Big Bang But Very Expected!
    Of course I didn't watch the Hutch(oops Vodaphone) TVCs on now the much hyped Star TV block. There are more interesting things like the...
  • Indian Youth and PDA
    A while ago I had asked one of my star planners(virtual) to do a small research into the PDA(public display of affection) habits of the yout...
  • How to be even more interesting
    Guys, this post is an example of plagiarism in real time.Lol. Or maybe it's collaboration in real time across geographies:-) Must read t...
  • Flash Brands. Flash Thoughts
    Like most of us, I have been privy to the out-of-work Bollywood actor Shilpi Shetty's bizarre turn-around in fortunes through the Britis...
  • Crowdcasting - The Wisdom Of Crowds
    In the latest issue of Business 2.0, came across this new concept - Crowdcasting! Actually, a while ago in his best-selling book, The Wisdo...
  • India's Fastest Growing Brand
    My college friend Ram who runs a boutique travel agency - soulitudes , often helps me step out of my routine, regimented life/ comfort zone....

Tuesday, June 12

The Irony of Choice

A while ago I bought our new refrigerator. An LG frost free 330L from Vijay Sales.

However it was the most unsatisfying durable purchase ever!

There was plenty of choice and yet all of them looked alike! Tall, grey and handsome...LG looked like Samsung which looked like Whirlpool which in turn looked like Godrej...

Finally after 10 minutes of point-less comparison, we settled on LG. I wasn't convinced...But then we had to be back home in time for little Neo.

Rewind to 1997, when I bought my first Kelvinator in Chennai. A real beauty - 180litres of quiet direct-cool mechanism! I still miss it...It had character, a distinct identity( with its cherry red colour) and no post-purchase disonace!!

And I have been having these pre-and post purchase dissonance in almost all my white and brown good purchases in the recent past.

- I never know whether I have made a good/ best choice.
- When it comes to last mile differentiation, brands/ companies are relatively inept.
- There is a perennial fear of obsolescence at the back of the mind!!

Looks like the irony of the choice economy is here to stay!
Posted by at
Labels: , , , , ,

1 comment:

meraj said...

how true!

11:21 AM

Post a Comment

Subscribe to: Post Comments (Atom)