Popular Posts

  • Research Can Be Refreshing
    I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In...
  • India's Fastest Growing Brand
    My college friend Ram who runs a boutique travel agency - soulitudes , often helps me step out of my routine, regimented life/ comfort zone....
  • Merchant Clark, Cecil Hotel and a 30 year dream...
    It's been a hell of a long time away from the blog. I feel guilty, anxious...and the fingers feel a bit rusty!! So where was I and what ...
  • SchoolOfDavid : Open Source Learning
    About six months back, at our small agency we started a learning program called SchoolOfDavid. We/I haven't been very regular but yeste...
  • Why Now, Santosh?
    By now, its highly probable that you would have read Santosh's Rant on agencyfaqs! In an industry already troubled by dropping intellect...
  • Aap Bhi Taj!!
    In the celebrity starved/ craving world of Indian brands, there was one refreshing endorsement that had stood the test of time. That of the ...
  • How to be even more interesting
    Guys, this post is an example of plagiarism in real time.Lol. Or maybe it's collaboration in real time across geographies:-) Must read t...
  • Indian Youth and PDA
    A while ago I had asked one of my star planners(virtual) to do a small research into the PDA(public display of affection) habits of the yout...
  • Nike Just Did It
    Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
  • The Art of the Start
    That's the name of the Guy Kawasaki Book. Love the name - Art of the Start . Wish I would have thought of it first:-) Anyways, what I wa...

Wednesday, January 16

Less Gas, More Ass


Was browsing through the year end Outlook magazine, Images 2007! Spotted this unique Naked Eco-activism/protest against oil dependency and car culture!

The photographer is Spencer Tunick...Cyclists in London, Paris, Amsterdam, Vancouver, Madrid have joined the 'Less Gas, More Ass' movement!

Mumbai is next on Spencer's itinerary LOL

There is a whole lot of creativity that is required in the eco-activism space with or without ass-baring!

Mental note - think about the 'Mumbai Batti Band' campaign...What can be done to actually cut down the metro's electricity consumption even as the Reliance IPO shrieks Power On. India On:-)
Posted by at
Labels: , , , , ,

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)