Just put the finishing touches to my paper for Atticus this year.
Called Mobiquity = Mobile + Ubiquity, it's an attempt to look at the near future impact of the ubiquitous mobile phone!
Zillion thanks to Reshma, who did the quali research for the same & co-wrote it...
We looked at the device, the interface, mobile through an emerging market lens as well as the techno-social impact of the phone!
This surely ranks amongst the coolest research work I/ we did in a long time!
Will soon write a column to share the findings in the public domain!!
India Ad Rant - A mash up of agency life, brands, culture, creativity, design and new media epicentred around India!
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