Read this very absorbing interview of Prasoon Joshi in Tehelka. Am becoming a big fan of both Tehelka and Joshi Saheb!! You can read the interview here
Thot post-its from the same...
1. We don’t choose ideas. Ideas choose us. We can’t grab a thought. A thought grabs us. You have to be receptive, ready to receive thoughts.
2. In Rang de Basanti there was no place for the song, “Lukka chuppi.” The scene is a son’s funeral and his mother experiencing a terrible loss. Rahman and I used the idea of a mother and son playing hide-and-seek. The sad reality is the son is hidden forever.
3. If there’s a particular word that doesn’t fit the tune, I tell him: No, I need this word. It’s important. It’s like a paperweight, if you remove it, everything will fly away!
It is rather crass of me to compare poetry with presentation/ power-point. But for a recent pitch, we were adamant on 'one' word. And it did make all the difference. We won the business. 30 slides, 40 units of creative all hinged on that 'one' word...Okay that was an unseemly detour.
4. The finest creativity is when you draw a dot and yet everyone can see the circle. If you allow the listeners to participate, they will complete the thought.
5. "I like writing songs featured in the background. What is happening in the mind of the character, but he’s unable to express."
6. It’s important to understand the overall context and then forget it. The mind has absorbed the essential. If you continue to refer to the lead-in situation, you start to mirror it, whereas your song must add another dimension to the narrative.
7. How does poetry express thought better than prose? Through its economy. Take this example: Navak andaz jidhar deeda-e jana honge/ Neem bismil kai honge kai bajan honge (Wherever the eyes of my beloved fall/ Some are wounded, others slain).
The idea is so precise. If you had to explain this in prose, you would have to write an entire page. And prose allows less participation.
8. Why do you think prose is more loved? Because prose is for lazy people. Poetry is for people with a fertile imagination.
Poetry is like a buffet. You must serve yourself because the meal will not be served at your table. It’s a pity we have mostly lost the passion for poetry.
Joshi Saheb, you make me want to read poetry in my attention-deficit, time crunched corporate life...And pick up the threads of the long buried dream(under the debris of trivial pursuits) of learning Urdu all over again!
India Ad Rant - A mash up of agency life, brands, culture, creativity, design and new media epicentred around India!
Popular Posts
-
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
-
My college friend Ram who runs a boutique travel agency - soulitudes , often helps me step out of my routine, regimented life/ comfort zone....
-
I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In...
-
Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
-
When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
-
Like most of us, I have been privy to the out-of-work Bollywood actor Shilpi Shetty's bizarre turn-around in fortunes through the Britis...
-
About six months back, at our small agency we started a learning program called SchoolOfDavid. We/I haven't been very regular but yeste...
-
That's a pretty grandiose post title...But have been wondering about it for some time. And my Q list grows longer... What is the yield p...
-
In the celebrity starved/ craving world of Indian brands, there was one refreshing endorsement that had stood the test of time. That of the ...
-
By now, its highly probable that you would have read Santosh's Rant on agencyfaqs! In an industry already troubled by dropping intellect...
1 comment:
You don't have to learn Urdu to read Urdu poetry, thanks to the website http://www.urdupoetry.com/
Post a Comment