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Wednesday, April 23

Think Something New

Shoppers Stop has changed it's logo under a campaign called 'Start Something New'. It has a heard-it-somewhere-before ringtone. I think thoughts like - Start Something New work better in action than in image. So will reserve judgement till the next store visit.

I find the new Ray & Keshavan logo quite bland and sans character...In fact I like the older logo. Maybe they should have asked all their customers before changing the logo. And the gold/ platinum card customers could have had veto rights...LOL

You can read the story at afaqs here...
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2 comments:

meraj said...

me thinks the same....

5:01 PM
reptile said...

Wasn't this Elvis's campaign slug for Park Avenue, many many years ago, during the dot-com entrepreneurial boom?

It's not too shabby (the logo, and makeover) but my only grouse is; why do brands need to advertise the fact that they're changing? Shouldn't it be a discovery process (leading to some surprising delight) by consumers?

7:56 PM

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