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Friday, April 18

MySpace is Full. What About Yours?

So, finally MySpace sets up shop in India. Read the story at DNA here,!

Methinks, they are a bit too late. Orkut and Facebook have the first mover advantage. Mahesh of Pinstorm had this to say...

- MySpace in India has to establish itself in a territory where Orkut is the king with over 8 million users —that’s about one-third of all Indian youth online — a greater share than even Star Plus has of this demographic on TV.

- Too many of us are on too many networks — and it’s too much incremental trouble to get on to another network for very little incremental benefit.

Agree with you on that one Mahesh!

- No Indian social network has yet gained any significant advertiser confidence. Of the Rs 600 crore spent online in India last year that Pinstorm tracks, barely 1-2% went to social networks.

Well on this one, I feel Indian media mostly doesn't understand social networks.
To understand it, you got to do/be social not just understand/ know social and behave like big media/ big company!! We are still a heavily hierarchical company-media-network.

With my limited exposure, I find that media(print and magazine)in the West are trying hard to integrate the 2-way social aspect into their medium but in India it's largely lip-service or a blind eye.

Generally speaking, the Indian mediascape and clients are sitting at the periphery of social media, lusting at ways and means to monetise social media w/o realising what it is.

Thoughts like conversation, engagement, influence, participation fade in the back-drop of shouts of monetising the eyeballs, ROI and advertising potential and reach of the social media...

Coming back to MySpace - well myspace is full. Am happy with LinkedIn and Facebook!! But as a platform for musical bands, I think MySpace has a great positioning! One more grand threat to music companies!!

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