Popular Posts

  • Research Can Be Refreshing
    I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In...
  • India's Fastest Growing Brand
    My college friend Ram who runs a boutique travel agency - soulitudes , often helps me step out of my routine, regimented life/ comfort zone....
  • Merchant Clark, Cecil Hotel and a 30 year dream...
    It's been a hell of a long time away from the blog. I feel guilty, anxious...and the fingers feel a bit rusty!! So where was I and what ...
  • SchoolOfDavid : Open Source Learning
    About six months back, at our small agency we started a learning program called SchoolOfDavid. We/I haven't been very regular but yeste...
  • Why Now, Santosh?
    By now, its highly probable that you would have read Santosh's Rant on agencyfaqs! In an industry already troubled by dropping intellect...
  • Aap Bhi Taj!!
    In the celebrity starved/ craving world of Indian brands, there was one refreshing endorsement that had stood the test of time. That of the ...
  • How to be even more interesting
    Guys, this post is an example of plagiarism in real time.Lol. Or maybe it's collaboration in real time across geographies:-) Must read t...
  • Indian Youth and PDA
    A while ago I had asked one of my star planners(virtual) to do a small research into the PDA(public display of affection) habits of the yout...
  • Nike Just Did It
    Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
  • The Art of the Start
    That's the name of the Guy Kawasaki Book. Love the name - Art of the Start . Wish I would have thought of it first:-) Anyways, what I wa...

Wednesday, April 16

Great Indian Brand : Chandamama

Was returning from a client meet few days back when I noticed Chandamama on the pavement! Brought back childhood yaadein - Slouched on the bed and reading vikram aur betaal:-)

Picked it up for Neo. He was happy for precisely 5 seconds and then tossed it aside. Must read a story to him one of these days!!

Chandamama is turning 60 and digital. Check out this iconic Indian brand's web-site here...

You may wish to read a related story on HT here...

At retirement age, the once-fading title is poised to reinvent itself with an upgraded Web presence featuring interactive games and puzzles, downloadable wallpapers for cellphones and programmes on Worldspace radio!!

As a book, Chandamama has seen a revival too, going up to four lakh readers from 1.3 lakh in six months. To toast it, a 96-page comic book will hit the stands every four months from April 21.
Posted by at
Labels: , , , , , ,

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)