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Wednesday, April 16

Great Indian Brand : Chandamama

Was returning from a client meet few days back when I noticed Chandamama on the pavement! Brought back childhood yaadein - Slouched on the bed and reading vikram aur betaal:-)

Picked it up for Neo. He was happy for precisely 5 seconds and then tossed it aside. Must read a story to him one of these days!!

Chandamama is turning 60 and digital. Check out this iconic Indian brand's web-site here...

You may wish to read a related story on HT here...

At retirement age, the once-fading title is poised to reinvent itself with an upgraded Web presence featuring interactive games and puzzles, downloadable wallpapers for cellphones and programmes on Worldspace radio!!

As a book, Chandamama has seen a revival too, going up to four lakh readers from 1.3 lakh in six months. To toast it, a 96-page comic book will hit the stands every four months from April 21.

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