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Wednesday, November 5

Reach Out and Other Stray Thots

Day before, I got a mail from a planner in Delhi. Nothing unusual about that. Except that I didn't know that planner and it was a 'reach out' e-mail. The e-mail wasn't for a job or a LinkedIn introduction or plain networking...It was just one planner reaching out to another - across cities, across agency networks...A simple, honest reach-out!!

The planner just wanted to talk to me...It felt good. Today we had a longish chat on the phone. Smuggled some time from the 'effie case preparations' that's keeping me and sonal bogged down!! One stray thot led to another...

1. It's so easy to reach out today. Through social media and a connected world. And yet in our small Indian ad world, we don't do that enough. We had a small planning collective - ThotBlurb - but unfortunately it died out after a few months...

2. There are few regular planner meets or ad forums.(Or maybe I am clueless about them or too old and therefore denied entry)

3. Is there something wrong with the Indian ad fraternity. While trying to get people to interview for my book, I have found it easier to reach Alex Bogusky(haven't made this up) than an Indian CEO(ex-boss, 4 mails, zero replies:-)
Why are we(ok, so many of us) so stuck up? So, hierarchical and designation-obsessed in our dealings and so incapable of reaching out...

4. On the positive side, today is the best time for communication people. It's so easy to stay in Mumbai and think with Boston...There is no lag time in global idea downloads. It's all there to be scrutinised, made sense of, to be re-purposed.

5. But I guess Internet and social media still hasn't really penetrated our bottled up mindsets, our un-sharing nature, our silo-workings...

6. Or maybe some of us are waiting for 'pehle aap'!!

Resolution - (a)To increase LinkedIn connections to 500 in the next 12 months!!, (b) To revive SchoolOfDavid(okay SchoolOfMudra:-), (c) Revive ThotBlurb, (d) Be more regular with the LikeMind Mumbai meets...and (e) Find time to do all of the above...LOLAnd this is the old file photo of a SchoolOfDavid:-) Miss you guys...

4 comments:

yellow monk said...

The finest chapter on "reach-out" in the advertising history was concluded yesterday!

I cent percent agree with your thoughts. Having done a degree abroad, and now working here in India, the contrast is stark!

Seems there's a halo around people that I can't see!! :)

Molly said...

I happen to be that planner...
:-)..and as it has sparked thoughts for Manish it saprked some action for me...the first being my "progression" from an active reader of blogs to the next level - of commenting..inshallah the next transition wouldn't take too long...

On what Manish said about reaching out..it surely helped..i find some renewed energy and new hope in me today..and i am willing to belive that I can "BE" the change I am trying to seek..Thanks Manish
..:-)..to add on to my action list..i have planned to organise a "Get up and Go Out" trip for our planning team..we will tie it up with effies case prs on 20th..so any suggestions about what to do..see..eat..expereince in amchi mumbai are more than welcome..:-)

Anbuchezhian said...

Hi Manish

Hope you are doing good. Its been long time. Perfectly agree with you. All of us seem to get so bogged down with stupid hierarchies and ego's. Liked one of your resolutions.. to get thotblurb going. I like to nominate you as the moderator to get this going.. What do u say

Sunayan said...

old thoughts...but very true as we dont act on them and therefore for once i agree with u:)