Popular Posts

  • Flash Promos Ki Khareed Mein Samajhdaari Hai?
    When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
  • Research Can Be Refreshing
    I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In...
  • Nike Just Did It
    Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
  • Indian Youth and PDA
    A while ago I had asked one of my star planners(virtual) to do a small research into the PDA(public display of affection) habits of the yout...
  • How to be even more interesting
    Guys, this post is an example of plagiarism in real time.Lol. Or maybe it's collaboration in real time across geographies:-) Must read t...
  • India's Fastest Growing Brand
    My college friend Ram who runs a boutique travel agency - soulitudes , often helps me step out of my routine, regimented life/ comfort zone....
  • Bang On, Big Bang But Very Expected!
    Of course I didn't watch the Hutch(oops Vodaphone) TVCs on now the much hyped Star TV block. There are more interesting things like the...
  • Flash Brands. Flash Thoughts
    Like most of us, I have been privy to the out-of-work Bollywood actor Shilpi Shetty's bizarre turn-around in fortunes through the Britis...
  • SchoolOfDavid : Open Source Learning
    About six months back, at our small agency we started a learning program called SchoolOfDavid. We/I haven't been very regular but yeste...
  • Crowdcasting - The Wisdom Of Crowds
    In the latest issue of Business 2.0, came across this new concept - Crowdcasting! Actually, a while ago in his best-selling book, The Wisdo...

Saturday, March 10

Department of One

After Meraj left to join Rediff, I have been pretty much functioning as a department of one...

And managing it reasonably well(that's what I feel)! I have realised that small planning cells in small agencies could do well with a lot of crowd sourcing...

At times, I have opened up problems and tapped into the wisdom of the community/ blogosphere. Totally, unimaginable few years back/even last year!

John(Grant) for macro issues; Neil, Thotblurb for idea bouncing...Reshma, Dina for research learnings...
The nodes of interaction/ learning are expanding every day!

However, this also has meant putting in a lot of trust in people!
But the experiment seems to be working...
Posted by at

2 comments:

Anonymous said...

Keep on bouncing those ideas!

3:19 AM
Unknown said...

hey neil, wassup!!

8:33 AM

Post a Comment

Subscribe to: Post Comments (Atom)