Read this write-up in DNAindia on branded cartoon characters.
- Mumbai-based Phonethics is one firm which is tapping into the new opportunity. It has developed around 20 characters and is licensing them to various brands. (But my 7 min minute google-n-yahoo searches couldn't get me the web-site). Help!
- Sometime back, when Sony introduced Chaalbaz No.1, it used Mian Fekoo, a character based on a street poet, from Phonethics. Content in the form of videos, experiences and ideas were then posted on a blog, where nearly 25,000 hits were generated.
- Other characters include Farmao Jaan, Mr. Madhuri and Bhakt Harvakt. All of them have certain unique traits and mannerisms. Phonethics is now planning to create around 150 such characters!! Must say, they look and sound quite kewl!
- Phonethics clients include Tata Motors, Sony Entertainment Television and Nokia. Nokia is also planning to have a similar strategy for the launch of N82 and has roped in the company to design a character!
I feel these characters are important to mainstream digital platforms and offerings. Used well, they can demystify technology.
Technology brands need to hand-hold the consumers (early and late majority) and educate them a lot. And these characters can help do that!
Popular Posts
-
When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers... -
I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In... -
My college friend Ram who runs a boutique travel agency - soulitudes , often helps me step out of my routine, regimented life/ comfort zone....
-
Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
-
Guys, this post is an example of plagiarism in real time.Lol. Or maybe it's collaboration in real time across geographies:-) Must read t...
-
Like most of us, I have been privy to the out-of-work Bollywood actor Shilpi Shetty's bizarre turn-around in fortunes through the Britis... -
In the latest issue of Business 2.0, came across this new concept - Crowdcasting! Actually, a while ago in his best-selling book, The Wisdo...
-
A while ago I had asked one of my star planners(virtual) to do a small research into the PDA(public display of affection) habits of the yout...
-
A newspaper that's not on the radar of most media planners, marketing and advertising junta because it doesn't give the reach and th...
-
Of course I didn't watch the Hutch(oops Vodaphone) TVCs on now the much hyped Star TV block. There are more interesting things like the...
Friday, February 8
Brand Blogs - Hat Na Re
Subscribe to:
Post Comments (Atom)
3 comments:
I am not sure if brands are going to pay for this kind of quality. I didn't seem to like them very much. Infact I think the virals created by Webchutney have a better quality of design.
Yeah agree.. like the webchutney ones better.. was thinking of telling you that all the virals created by several digital agencies including webchutney are up on agencyfaqs.. m sure u must have seen them but just incase u havent..it under digital .. campaigns and then campaign archives..
try www.phonethics.in for their website.
remember, we presented 5 characters named NShankar to simplfy the nseries brand
Post a Comment