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Thursday, February 8

Creating Change Not Just Measuring It

I had a very stimulating discussion/ cathartic thought flow/ exchange with Uber at ThotBlurb( specifically at thotblurbed # 28) on who is a creative planner and the silo-ization in advertising!

And a week ago I was in a conference on change management and thinking differently!

While in this thot blurb/ zone, felt like re-visiting one of the greatest ads on the subject ever made. By the NY office of TBWA\Chiat\Day...Think Different.

The wikipedia version of the copy.Think Different

Here's to the crazy ones.
The misfits.The rebels. The troublemakers.

The round pegs in the square holes.
The ones who see things differently.

They're not fond of rules
And they have no respect for the status quo.

You can praise them, disagree with them, quote them,
disbelieve them, glorify or vilify them.

About the only thing that you can't do is ignore them.
Because they change things.

They invent. They imagine. They heal.
They explore. They create. They inspire.

They push the human race forward.
Maybe they have to be crazy.

How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that's never been written?

Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.

While some may see them as the crazy ones, we see genius.

Because the people who are crazy enough to think that they can
change the world, are the ones who do.


meraj said...

all time greatest!

one of my many viewings of this ad was with 2 other planners (the 3 of us were a team) in a dark, 2nd floor conference room of the office where this team used to work.


Manish said...

Hasan, you put it beautifully...

ah memories...the priceless stuff of the journey which no digicam can capture!

meraj said...

Alexander Solzhenitsyn, once said 'Let your memory be your travel bag'

Manish said...

brilliant...let your memory be your travel bag...simple!
Kya baat keh di aapne huzoor...

(And never open some pockets of the bag.) LOL

meraj said...

specially in front of your girl-friends and wives :)

√úbermaniam said...