They sound like two ends of the scale! Therefore, I was curious to read this India Today article(Feb 19 issue) under Society & Arts fashion.
Like elsewhere in the world, India is ready for designer jeans. Looks like the days of jeans-as-only-workwear is fast getting over! Even though, most people still care less about the label and more about the fit!
Even Indian designers are fast catching the luxury jeans band-wagon.
Rocky S, the Mumbai designer was the first to launch a jeans label Rocky S in 2002.
Designer Arjun Khanna's - 'Rockstar in Morocco' was a success!
Though even now, only a very small section of the buyers can afford to shell out 8K or more for luxury jeans.
Levis has its own Diva line endorsed by Sushmita Sen and the Redwire DLX jeans that are iPod compatible. There are also talks of a Levis-Manish Arora collection...
Wrangler has it's own 'John Abrahan by Wrangler' collection at the top end.
Designer Narendra Kumar Ahmed is set to showcase his signature jeans at the Lakme Fashion Week in March.
Then there is the Sevens brand detailed in Swarovski and the Jap-gone-global brand Evisu's hand painted jeans and stuff from Diesel!
I guess 'Luxury Jeans' would be yet another example of 'Massclusivity' - the marriage of 'mass' and 'exclusivity'!
I also feel jeans is the perfect canvas for cross-over adventures in India where...
East meets West
Denim meets Designer
Casual meets Party-wear
Blue/ Mostly White-collar meets Pink/No-collar
Ubiquity meets Fashion/style statement
Luxury jeans(and its various mutants/ avatars) would see an increasing rise in popularity as it would also in a way fall in the category of 'personalised' stuff. The growing digital, connected and participative world loves 'personalised' themes - be it a $20,000 car or a blog or a 'personalised' jeans!
And therefore I think the timeless blue denim has once again re-invented itself for the next decade!
Or am I reading too much:-)
PS. Images sourced from gettyimages.com & India Today
Friend of mine sent this...Cute and funny! Sending it to my mother!!
At my company, am a part of a 'creative committee'...Currently, we are doing an all office audit of what are some of the creative st...
As I wade through the workplace, transitioning from agency planning work to consultant work there are interesting shifts that are taking pla...
Just stumbled upon what appears to be the promotional website of the UTV film (Jhootha Hi Sahi)- JohnAbraham.com... I quite like the simpl...
One of the entities under The Futures Company is Yankelovich - a leading consumer research company that has helped marketers understand con...
Some time back I had promised myself that will pen this post about Ram aur Shyam! Well, Ram aur Shyam were these two characters(detectives...
When I look at life around me, I find a world where highbrow and lowbrow, producer and consumer, mass media and blog media, technology and ...
Just came back from a 3 hour breakfast at Roots Cafe - great poha, chilla jasmine tea and early morning drizzle...And the sight of two cute...
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
Thums Up 'Got It' from Campaign India on Vimeo . This post had been languishing in the draft mode for a while now. Am talking abou...