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Sunday, February 4

Experience Submaps

I had been wanting to read Gerald Zaltman's 'How Customers Think' for a long time now. Recently got a copy...In the first flip through, came across this 'Experience Submap'. Common-sensical but quite often over-looked when we look at a brand for research and sensorial understanding....

Here it is...from Zaltman, the Nestle Crunch Bar Submap...

4 comments:

meraj said...

tasty and simple

meraj said...

...and i love the anticipation bit.

Manish said...

hmmm...if u notice the submap holds true if you replace indulgence by love:-) what say?

meraj said...

very rightly said!