Here it is...from Zaltman, the Nestle Crunch Bar Submap...
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Sunday, February 4
Experience Submaps
I had been wanting to read Gerald Zaltman's 'How Customers Think' for a long time now. Recently got a copy...In the first flip through, came across this 'Experience Submap'. Common-sensical but quite often over-looked when we look at a brand for research and sensorial understanding....
Here it is...from Zaltman, the Nestle Crunch Bar Submap...
Here it is...from Zaltman, the Nestle Crunch Bar Submap...
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4 comments:
tasty and simple
...and i love the anticipation bit.
hmmm...if u notice the submap holds true if you replace indulgence by love:-) what say?
very rightly said!
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