It's been a gap of two weeks from the blog...The longest in quite some time...Work, a few articles and general lethargy. No sublime or sacred reason to be away for this long. But actually the resolution not to blog from home might just be the reason:-)Last Friday at our Media division's weekly meet, did a small talk on social media...These are the points I touched under the label - 10 Points to Mull About Social Media(For elevator pitches to clients, bosses and generally to impress other people:-)
1. It’s a Kick-Ass Learning Tool. Of course the price one pays is attention deficit...But if you can ride over it, you come up wiser! Am still struggling!!
2.Keeps you plugged in...I recently wrote an article on twitter and was rudely reminded by social media of the inaccuracy of some of the facts! Puts you on your toes all the time. One of the better researches I did for Nokia was using a college kid and her facebook account some months back!
3. Gives you a flavour of the new creative eco-system. More about that here...
4. Open Global Lab For Thinking. Don't exactly know how it's helping brands, but at the individual level all of us are growing because of the new connections we make every day!
5. Trend spotting. Often with a planning department of one social media and the web are the best trend spotting tools available...
6. Related to pt. 4 above, social media is a Gr8 Collaboration Tool
7. And of course a good( and equally bad) PR tool available to the individual, the brand and the company.
8. I have also found it very useful to Seed Strategic & Creative Content within the Agency and among Clients
9. It's a Fun Place to Be.
10. And my media team wud agree, it always displays - Signs of the changing/(ed) Media Landscape...
Maybe will try to thread them together into a more cogent piece later...
In case you want the presentation mail me at mannsinha@gmail.com
