Popular Posts

  • Research Can Be Refreshing
    I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In...
  • India's Fastest Growing Brand
    My college friend Ram who runs a boutique travel agency - soulitudes , often helps me step out of my routine, regimented life/ comfort zone....
  • Merchant Clark, Cecil Hotel and a 30 year dream...
    It's been a hell of a long time away from the blog. I feel guilty, anxious...and the fingers feel a bit rusty!! So where was I and what ...
  • SchoolOfDavid : Open Source Learning
    About six months back, at our small agency we started a learning program called SchoolOfDavid. We/I haven't been very regular but yeste...
  • Why Now, Santosh?
    By now, its highly probable that you would have read Santosh's Rant on agencyfaqs! In an industry already troubled by dropping intellect...
  • Aap Bhi Taj!!
    In the celebrity starved/ craving world of Indian brands, there was one refreshing endorsement that had stood the test of time. That of the ...
  • How to be even more interesting
    Guys, this post is an example of plagiarism in real time.Lol. Or maybe it's collaboration in real time across geographies:-) Must read t...
  • Indian Youth and PDA
    A while ago I had asked one of my star planners(virtual) to do a small research into the PDA(public display of affection) habits of the yout...
  • Nike Just Did It
    Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
  • The Art of the Start
    That's the name of the Guy Kawasaki Book. Love the name - Art of the Start . Wish I would have thought of it first:-) Anyways, what I wa...

Sunday, May 4

Cuteness Can Kill

Hey guys, this cute Vodaphone Pug ad, which comes after every over during the IPL matches is now killing me with its repetitiveness!

Or am I the only one? Vodaphone and Ogilvy have yet again cracked a cute script and gone back to the Hutch days.

But somebody restrain their media spends. I loved it. My wife loved it. My son adores it. The bai, dhobi, driver all of them love it. Now chill guys and pull back some monies for different stuff.

Overdose of anything is bad for health/ brand health/ viewer sanity!!!
Any more dosage, and a cute ad will turn pug-noxious( or at least pug-rritation)...LOL
Posted by at

1 comment:

Rithika Kumar said...

Hi Manish!!
Will have to agree with the pug getting on almost everyones nerves when Vodafone launched but the current spate of ads i feel have used the pug quite tactfully.

6:54 PM

Post a Comment

Subscribe to: Post Comments (Atom)