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Wednesday, May 28

Here Comes Clickstreamers

Dentsu Communications, the Indian subsidiary of Japanese advertising giant Denstu has formed a joint venture with Mumbai-based digital advertising firm Connecturf. Read the story on DNA here

- According to Dentsu, about 46 million Indians were using the internet in September 2007, a jump of nearly 43% from a year earlier. It expects revenue from internet advertising in India to rise by over 3.5 times from current levels to more than $200 million in 2012.

- Rather than in-house development of talent for digital advertising, ad majors have ramped up expertise in this domain either through organic growth or alliances. For example, in 2007, advertising major WPP acquired Delhi-based agency Qasar Media and in March this year, Lintas and Pinstorm entered into a pay-for-performance alliance.

- I agree with Sandeep Goyal when he says - "A specialist’s expertise in the domain was essential. “These skills cannot be built in-house and it makes better sense to align with the best,”

Digital winds are blowing inside Indian agencies now:-)

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