Goafest - Day Zero

For me and a bunch of 'newly acquired' colleagues, day zero(from late afternoon)was largely about beer, singing SD Burman songs and a not-so-bad Dainik Bhaskar party at Blueberrys...

The coming together of Abbys and the Goafest is a great beginning. Now if we have managed to lower the scam quotient of the awards, it wud be sone pe suhaga! But maybe I said it too early and maybe I am too naive in believing a change will happen soon.

Check out the conclave speaker notes if you haven't- 1. Agencies need to be active partners in brand building!

and 2. Agencies Not Bringing Value to the Table Why do we(ad agencies) berate ourselves so much!!!

Looking forward to an early morning splash in the pool:-)

Beattie FCUKs Scam Ads

For the official version on the Goa Ad Fest goto agencyfaqs! For the spice and straight from the trenches feel, stay tuned!

With a weak broadband link, its increasingly difficult to upload stuff...but I shall try my best.

In the two days, Ad Fest has upstaged Abbys as the numero uno advertising awards. It's been organised like an International event. A round of applause to the AAAI. Well done guys! But for the heat it's been a spectacle.

The beach, the babes(!!!), the booze, the water sports, down to the msn bike-taxis ferrying people up and down the ad village, every thing's been well thought out.

Just came back from Trevor Beattie's one hour chat! The guy was full steam and theatre. And boy did he take the pants of scam ads!

Some quick fire Beattie bytes before I rush again for the awards...

1. "I think the world is divided into two camps - the ones who care and the ones who don't"

2. Scam ads should be called cheat ads as you cheat the clients, the consumers and most of all yourself!

3. "Let's be very clear. We don't do ART. We do COMMERCE"

4. I guess in the ad industry we all need to say something nice about someone behind their backs.

5. in my whole life I might have had just two BIG IDEAS...What we all need to take to clients are a whole bunch of small ideas that take the brand forward.

6. The great work will speak for itself...

That's all I can manage...Gotta rush to the venue!