Well, here’s a factoid. This post has been written mid-air on-board flight 9W 462 Chennai - Bombay. The day had been a bit lack luster as the pitch presentation was to an uninspiring and confused client!
However, the trip was more than made up by the chance visit to Giggles, the biggest little book shop (as they call themselves) tucked away in a tiny corner of the Taj Connemara 100 ft from my first place of work, HTA Chennai on Commander-in-chief road. (Funny, how with the passage of time, even the worst phases of life acquire a nostalgic glow!)
I stocked up ‘Umberto Eco on literature’ (a book on the redemptive properties of good writing) and another Eco book titled ‘How to travel with a salmon and other essays’.
In-flight flipping through the pages of ‘How to travel…’ I discovered an essay titled ‘How to recognize a porn movie!’ and inside it the great insight of the ‘Law of Transgression’. It solved a 15 year old conundrum of mine!
Now, if you have ever watched a porn movie, you would have wondered why before every ten minutes of action, there are large sequences of men climbing into their cars and driving for miles on end, couples who waste an incredible amount of time signing at hotel desks or women who take eternity unhooking their uncomplicated lacy under-garments! At least I did, when I was graduating in Computer Engineering on the weekly diet of two pondy movies, one normal and the other XXX!
Therefore, it was a QED moment when Eco explained that for any transgression to work (here of course we are talking of sexual transgressions,it must be played against a back-drop of normality.
This way the transgression keeps the interest of the audience. Eco expounds that no-one can bear with an hour and a half of motorised action and hence the passages of wasted time are essential.
Okay, I admit this post doesn’t fit in my mash of diverse stuff under IndiAdRants.
Guess, it was one part boredom, one part beer and two parts the elation at the elegant/ logical solution of a 15 year old conundrum!
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
One of the entities under The Futures Company is Yankelovich - a leading consumer research company that has helped marketers understand con...
Friend of mine sent this...Cute and funny! Sending it to my mother!!
Just came back from a 3 hour breakfast at Roots Cafe - great poha, chilla jasmine tea and early morning drizzle...And the sight of two cute...
At my company, am a part of a 'creative committee'...Currently, we are doing an all office audit of what are some of the creative st...
It's been a hell of a long time away from the blog. I feel guilty, anxious...and the fingers feel a bit rusty!! So where was I and what ...
Some time back I had promised myself that will pen this post about Ram aur Shyam! Well, Ram aur Shyam were these two characters(detectives...
I know this brand or shall I say concept for precisely 12 hours now. And I have already interacted with it 6 times! Have spent $25 online(it...
Often knowingly or unknowingly I end up comparing my childhood with that of my 3 year old son Neo. And wonder, gape, marvel, cringe, ponder...
Last Sunday after a long time was taking a morning walk on the Bandstand promenade. Halfway through the walk, my wife spotted the celebrity ...