Well, here’s a factoid. This post has been written mid-air on-board flight 9W 462 Chennai - Bombay. The day had been a bit lack luster as the pitch presentation was to an uninspiring and confused client!
However, the trip was more than made up by the chance visit to Giggles, the biggest little book shop (as they call themselves) tucked away in a tiny corner of the Taj Connemara 100 ft from my first place of work, HTA Chennai on Commander-in-chief road. (Funny, how with the passage of time, even the worst phases of life acquire a nostalgic glow!)
I stocked up ‘Umberto Eco on literature’ (a book on the redemptive properties of good writing) and another Eco book titled ‘How to travel with a salmon and other essays’.
In-flight flipping through the pages of ‘How to travel…’ I discovered an essay titled ‘How to recognize a porn movie!’ and inside it the great insight of the ‘Law of Transgression’. It solved a 15 year old conundrum of mine!
Now, if you have ever watched a porn movie, you would have wondered why before every ten minutes of action, there are large sequences of men climbing into their cars and driving for miles on end, couples who waste an incredible amount of time signing at hotel desks or women who take eternity unhooking their uncomplicated lacy under-garments! At least I did, when I was graduating in Computer Engineering on the weekly diet of two pondy movies, one normal and the other XXX!
Therefore, it was a QED moment when Eco explained that for any transgression to work (here of course we are talking of sexual transgressions,it must be played against a back-drop of normality.
This way the transgression keeps the interest of the audience. Eco expounds that no-one can bear with an hour and a half of motorised action and hence the passages of wasted time are essential.
Okay, I admit this post doesn’t fit in my mash of diverse stuff under IndiAdRants.
Guess, it was one part boredom, one part beer and two parts the elation at the elegant/ logical solution of a 15 year old conundrum!
Friend of mine sent this...Cute and funny! Sending it to my mother!!
At my company, am a part of a 'creative committee'...Currently, we are doing an all office audit of what are some of the creative st...
As I wade through the workplace, transitioning from agency planning work to consultant work there are interesting shifts that are taking pla...
Just stumbled upon what appears to be the promotional website of the UTV film (Jhootha Hi Sahi)- JohnAbraham.com... I quite like the simpl...
One of the entities under The Futures Company is Yankelovich - a leading consumer research company that has helped marketers understand con...
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
The world's biggest agency groups are battling to expand their presence in Asia's fast-growing digital industry. After a series of b...
Thums Up 'Got It' from Campaign India on Vimeo . This post had been languishing in the draft mode for a while now. Am talking abou...
Just came back from a 3 hour breakfast at Roots Cafe - great poha, chilla jasmine tea and early morning drizzle...And the sight of two cute...
The big breaking news on Brand Equity yesterday was the scam-ovation by Publicis. Anyone who had spare time for such inanities(and that inc...