There is the romanticized part of planning and then there is the grunt work! Everyone loves the open ended fabric of thoughts. But the bigger task is to tie these thoughts into a cohesive whole! Of course, this part is an acquired skill. It comes with practice and discipline. Just thought, would compile a list of sutras that I have found handy over my planning career.Here, they are in no particular order...
1. To make knowledge productive, we will have to learn to see both forest and trees. We will have to learn to connect - Peter Drucker
2. There is usually an inverse proportion between how much something is on your mind and how much it's getting done.
3. Talk does not cook rice. - Chinese proverb
4. Bailing water in a leaky boat diverts energy from rowing the boat.
5. The middle of every successful project looks like a disaster. - Rosabeth Moss Cantor
6. Your work is to discover your work and then with all your heart to give yourself to it. - Buddha
7. Your best thoughts about work won't happen while you're at work.
8. We must strive to reach that simplicity that lies beyond sophistication. - John Gardner
9. The best way to get a good idea is to get lots of ideas. - Linus Pauling
10. Imagination is more important than knowledge. - Albert Einstein
Is this my exhaustive list. Definitely not. Will this be guidance for others. I hope so...What has worked for me, may not be the best sutras for other planners. But that's the lovely part of our craft. It's a whole lot of art! The sundry agency planning tools notwithstanding!
2 comments:
As also;
"It's not that I'm so smart, it's just that I stay with problems longer"
~Albert Einstein
Apropos the book discussion, I finally managed to get a copy of this
By some super luck, Crosswords delivered it COD - I s'pose there's a lesson for service somewhere in this delivery episode. Especially for experential brands like bookstores!
I've been thinking about the above delivery, in light of bookstores & (John's) theory of Brand Stretch
Do you remember when Oxford stole a bit of a march over Crosswords with the advent of the Cha Bar?
Complementary service - reading/snacking and tea/coffee that go very well with the book lovers segment.
But simply by providing an efficient delivery mechanism, they've risen in the consideration charts. (hey, their cafe isn't too bad either!)
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