I loved 'Lagey Raho Munnabhai' like most of us. I felt Rajkumar Hirani in a brilliant script had managed to tell the nation the dust laden, boring story of Gandhian values and tactics in a refreshing, relatable manner.
However, there was always a danger in using the symbolism and solutions of an era without regard to the original context and meaning. Bapu's preachings were radical and simple, but by no means simplistic. And more importantly they were directed against the might of the British Empire. Against larger goals and ideals.
In the first wave of lip-service since independence, the political class embossed Gandhi on currency notes, enshrined him on chauraha statues and enslaved Bapu in the police station photo frames with complete disregard to the actual values and thinking!
And post LRM, the media I believe has started another wave/ fad of 'gandhi-distortion'. Between, Hirani's brilliant film a month back and Gandhigiri Divas celebrated on at least two FM radio channels today, the FMCG-sation of Bapu is in full swing!
Expect more of the following stuff...
- Gandhigiri roses to win back your girl-friend/boy-friend( actual prescription on an FM radio channel.
- New improved Gandhigiri detergent to quickly wash off sins along with stains
- Gandhigiri vests as the honest inner protection gear!
- the Gandhigiri make-over contest sponsored by a mens fairness cream
(Brand tagline : Fair Cream, Fair Values)
- a 360 degree extension : Gandhigiri tattoos available only at select unisex salons. Offer open till stocks last!
- Tantra T-shirts celebrating the concept of recycling - Gandhi to Gandhigiri!
Unfortunately, mass media in our nation, today can trivialise anything for the sake of TRP and get away with it. And Gandhi is the latest victim.
One of the entities under The Futures Company is Yankelovich - a leading consumer research company that has helped marketers understand con...
At my company, am a part of a 'creative committee'...Currently, we are doing an all office audit of what are some of the creative st...
Friend of mine sent this...Cute and funny! Sending it to my mother!!
Some time back I had promised myself that will pen this post about Ram aur Shyam! Well, Ram aur Shyam were these two characters(detectives...
This project has been very close to my heart for more than 2 years now...After being in 'skunkworks' for a long time, Jugaad Studio...
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
It was a Sunday spent in the hospital as Neo was down with a severe bacterial infection...Amongst the umpteen trips to Lilavati, two things ...
Looks like blogging is spreading like wild wire in India. Read the first blogging India survey done by MSN and Windows Live - an online surv...
Often knowingly or unknowingly I end up comparing my childhood with that of my 3 year old son Neo. And wonder, gape, marvel, cringe, ponder...
Read this piece on the world's 100 most creative people on fastcompay.com on my feed-reader! Perhaps predictably the fabled Apple des...