I am back to reading the TOI( on and off). I think the newspaper has improved in the last 6 months. There is more to read at least in the weekend editions. Okay, I admit this improvement is relative to the general fare available today!
There is a section called Consumer Edge that comes every Saturday. Came across an article called The New Product Evangelist. And stumbled upon some ‘planner gibberish’ - words that weigh a lot, but mean very little!
Sample the following!
1.Prosumers are today's value brigade. Beyond this value equation based on price though, there is the bigger picture, which is in the realm of intangibles.
2. Today's consumers cannot be propositioned. They need in a brand a promise of sustained tenure of togetherness.
3. A brand must be good to cohabit with. It must create that space where brand and prosumers can keep each other company.
It’s my personal belief system that communication that reaches out and connects needs to be simple. Indian planners have often been accused and rightly so of needlessly and volubly berating the obvious.
Better planning doesn’t need longer presentations. Or complicated words embedded in convoluted thoughts. It needs innocent eyes. Sparkling insights. And a human voice.
Let’s be very clear. Our task is to simplify and not to contribute to the marketing noise! And lets not hide mundane ideas behind verbal foliage!
Few days back, I had shared some facts and POV on blogging . Yes, its a niche sport:-)Many planners in India are into it...We(Iqbal, Kajal, ...
Friend of mine sent this...Cute and funny! Sending it to my mother!!
Some time back I had promised myself that will pen this post about Ram aur Shyam! Well, Ram aur Shyam were these two characters(detectives...
I was at the adtech New Delhi conference couple of days back. An impressive constellation of speakers. Much to learn and network! However,...
One of the entities under The Futures Company is Yankelovich - a leading consumer research company that has helped marketers understand con...
At my company, am a part of a 'creative committee'...Currently, we are doing an all office audit of what are some of the creative st...
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
Just came back from a 3 hour breakfast at Roots Cafe - great poha, chilla jasmine tea and early morning drizzle...And the sight of two cute...
The new TVCs of Mahindra Logan are so bad that it makes the car look good in contrast! Honestly, for a solid ugly car that was doing good mo...
Was having an end of day quick chat an with ex-planner-colleague on twitter. She is a great user of the service, I an on-and-off user/critic...