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Saw these very colourful, very un-connected - In the Loop- BPL mobile hoardings, print ads, kiosks and banners all over the city!Obviously an attempt to contemporise, youth-ise the brand. But why did they have to play 'Holi' with the BPL brand beats me?(There are yellow, green, purple banners all over the neighbourhood!!)
I found the 'In the loop' teasers also very 'thanda'!! Personally I feel brand make-overs should mostly be continuous and not 'disruptive' like this one seems to be!
While BPL never really was as desirable a brand as say Hutch, I had always loved it's clean look...I feel the contemporisation should have happened within the broader design contours of the brand.
And if the service, product and customer programmes haven't changed along with the brand design/communication, then it just might be a case of all the money down the drain!
4 comments:
My biggest concern was the lack of consistency in the logo. Some where its blue, purple and whatever color they could work the layouts with.
Not happening yaar - dont screw around with LOGO atleast.
the brand has a colorful personality? ;)
I am a BPL mobile customer. I don't get proper signal in my office. I spend 90% of my waking hours in office. So, one can imagine my frustration with their service...
I always have to call the caller back from my landline...
I don't switch because too many people have this contact number. My portfolio pictures carry this number...
Point being, like you said, if their service hasn't changed along with the brand design, it defenitely is a case of all the money down the drain because people like me will discourage anyone they care for from buying BPL Mobile...
The brand started by targeting business people, and it is tough now to make the transition to younger people.
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