A friend of mine from Chennai mailed me this pix.
Says he - "Following the Jet-Air Sahara deal, Jet Airways went thru with a few
changes, one of them included a change in their colors - logo, uniform, etc
Last week, at many places across the city, big Jet Airways hoardings were
put up with their new punch-line, "We've changed."
Barely 36 hours later, KingFisher came up with an even bigger hoarding
declaring "We made them Change."
Seems like a war mirroring the Cola ones!"
Well, at least better than the advertising we have seen from Kingfisher till now except Yana of course...)
That's the name of the Guy Kawasaki Book. Love the name - Art of the Start . Wish I would have thought of it first:-) Anyways, what I ...
Friend of mine sent this...Cute and funny! Sending it to my mother!!
One of the entities under The Futures Company is Yankelovich - a leading consumer research company that has helped marketers understand con...
At my company, am a part of a 'creative committee'...Currently, we are doing an all office audit of what are some of the creative st...
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
Like most of us, I have been privy to the out-of-work Bollywood actor Shilpi Shetty's bizarre turn-around in fortunes through the Britis...
Just came back from a 3 hour breakfast at Roots Cafe - great poha, chilla jasmine tea and early morning drizzle...And the sight of two cute...
Many of us know of the zen story of a pompous student who goes to the zen master for learning. Instead of listening, the student starts blow...
Was doing some research for my Bollywood book. Essentially trying to figure out why certain things, stories, anecdotes on celluloid stick, o...
Some time back I had promised myself that will pen this post about Ram aur Shyam! Well, Ram aur Shyam were these two characters(detectives...