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Tuesday, April 24

We Made Them Change

A friend of mine from Chennai mailed me this pix.

Says he - "Following the Jet-Air Sahara deal, Jet Airways went thru with a few
changes, one of them included a change in their colors - logo, uniform, etc

Last week, at many places across the city, big Jet Airways hoardings were
put up with their new punch-line, "We've changed."

Barely 36 hours later, KingFisher came up with an even bigger hoarding
declaring "We made them Change."

Seems like a war mirroring the Cola ones!"


Well, at least better than the advertising we have seen from Kingfisher till now except Yana of course...)

3 comments:

blaiq said...

Wonderfully executed tactical idea.

Reshma Anand said...

Did u see the one from go air atop those 2 hoardings ? - 'we've not changed....we're still the smartest way to fly'. I wonder whether that was real or digitally created.

Manish said...

no havent seen that LOL. do u have a pix?