Often I find advertising ideas to be quite small. Mostly, that's a limitation of our trade...But many-a-time a reflection of the size of our thoughts. Shackled as many industry minds are by a 30sec structure and generally inflated egos!Therefore, I loved this 'finishing schools for rural youth to curb attrition' idea of Azim Premji!(read it in ET).
Wipro has set up finishing schools in Chhindwara in Madhya Pradesh on an experimental basis. Under this, students from interior parts are selected and given training in English and IT skills for 6 months.
These rural students are barely 10th/ 12th pass. Not typically eligible for any IT job. The 6 month training readies them for a proper job in the IT industry.
Wipro and Premji believe that apart from creating newer employment opportunities, the students from these rural finishing schools would be loyal, determined to prove themselves and a definite value-addition to the company.
Wipro, under another education programme imparts training to primary teachers and students. Till date, it has engaged in training 2.5mn children from the interior parts of 16 Indian states.
Both the efforts are great,laudable examples of the corporates giving back to society instead of merely creating islands of excellence...
Wish the communication industry too had the bandwidth, the vision and the money to do something similar...
1 comment:
It's a lovely idea.
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