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Thursday, April 5

Will Street Meet Strategy?

Was speaking to David, our regional training head in the morning. Predictably like most non-Indians he too was struck by the vibrant colour and diversity of our country.

Later, on board the flight to Delhi, came across a feature on street art in the in-flight magazine JetWings!

There is so much ingenuity in the street. Something which we must capture while we tell our brand stories. The 'Street' is far more original, colourful, messy and alive than the manufactured images in most of our ads...Picture from Jetwings : Paining on a house wall in Calcutta by the popular local artist, Ajay Kar
Picture : Paintings on the bodies of trucks
This is a really unusual cross-over of ethnic cultural motifs and practical messages. A medium which has barely been tapped into by big brands.
The format is very Indian, very street and the content 'very native Indian wisdom'!Picture : A mural at Bandra Reclamation
Any form of street art not only produces a gallery of colourful images but also provides a platform to explore regional variations.

Will commercial communication tap into street art or will we just allow homogenised electronic-age images to smoothen all our diversity into a blander, uniform landscape...


Kapil said...

One of the ads, you may call this a scam I am not sure about that. Anyways I think this one is inspired by street art. The style is so typical and you don't see this often now except for in the interiors of the country. Digital printing has taken over the artists.

Fevicol ad by O&M.

Manish said...

very cool...it works. scam or not:-). thanks kapil

Master piece in India said...

It's very nice to read and also knowledgeable.

how to greet other in India? read this article