That's the name of the Guy Kawasaki Book. Love the name - Art of the Start . Wish I would have thought of it first:-) Anyways, what I ...
Friend of mine sent this...Cute and funny! Sending it to my mother!!
One of the entities under The Futures Company is Yankelovich - a leading consumer research company that has helped marketers understand con...
At my company, am a part of a 'creative committee'...Currently, we are doing an all office audit of what are some of the creative st...
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
Like most of us, I have been privy to the out-of-work Bollywood actor Shilpi Shetty's bizarre turn-around in fortunes through the Britis...
Just came back from a 3 hour breakfast at Roots Cafe - great poha, chilla jasmine tea and early morning drizzle...And the sight of two cute...
Was doing some research for my Bollywood book. Essentially trying to figure out why certain things, stories, anecdotes on celluloid stick, o...
Many of us know of the zen story of a pompous student who goes to the zen master for learning. Instead of listening, the student starts blow...
Some time back I had promised myself that will pen this post about Ram aur Shyam! Well, Ram aur Shyam were these two characters(detectives...
Saturday, April 14
Flash Promos Ki Khareed Mein Samajhdaari Hai?
When Flash Brands/ branding is here, would flash promos be far behind.
Flash promos are single day promotional(invariably price-off) offers. Often they might last for just a few hours!
I guess they stoke the growing acquisitive and impulse-led buying patterns in much of urban India.
Shopping for a small part of cash-rich urban India is now an acquisitive sport. However, under intense time constraints, there is no stamina to do a 'Lalitaji' kind of detailed 'samajhdari' purchase.
Instead, there is just enough time for a quick McPuchase. Enter the flash promos. When they are from trusted brands. They reassure quality. They entice with their slashed prices. And their 'buy-now-or-regret-later' proposition gives it the veneer of 'samajhdaari'.
Last month, I was almost pulled into one such offer from HP. A heavily discounted flash offer from HP on a Laptop + Printer combo. Even though I had no real need for the printer!
But for the lack of a convenient physical demo of the product, I would have been a victim of the Rs. 39,999/- flash offer!
It's just as I flipped the Mumbai Mirror today, I once again saw the HP flash offer -'Hurry, offer valid between 8am and 8pm today only':-)
But I am becoming 'Flash Smart'!!