Few days back, I had shared some facts and POV on blogging . Yes, its a niche sport:-)Many planners in India are into it...We(Iqbal, Kajal, ...
Friend of mine sent this...Cute and funny! Sending it to my mother!!
Some time back I had promised myself that will pen this post about Ram aur Shyam! Well, Ram aur Shyam were these two characters(detectives...
I was at the adtech New Delhi conference couple of days back. An impressive constellation of speakers. Much to learn and network! However,...
One of the entities under The Futures Company is Yankelovich - a leading consumer research company that has helped marketers understand con...
At my company, am a part of a 'creative committee'...Currently, we are doing an all office audit of what are some of the creative st...
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
Just came back from a 3 hour breakfast at Roots Cafe - great poha, chilla jasmine tea and early morning drizzle...And the sight of two cute...
The new TVCs of Mahindra Logan are so bad that it makes the car look good in contrast! Honestly, for a solid ugly car that was doing good mo...
Was having an end of day quick chat an with ex-planner-colleague on twitter. She is a great user of the service, I an on-and-off user/critic...
Saturday, April 14
Flash Promos Ki Khareed Mein Samajhdaari Hai?
When Flash Brands/ branding is here, would flash promos be far behind.
Flash promos are single day promotional(invariably price-off) offers. Often they might last for just a few hours!
I guess they stoke the growing acquisitive and impulse-led buying patterns in much of urban India.
Shopping for a small part of cash-rich urban India is now an acquisitive sport. However, under intense time constraints, there is no stamina to do a 'Lalitaji' kind of detailed 'samajhdari' purchase.
Instead, there is just enough time for a quick McPuchase. Enter the flash promos. When they are from trusted brands. They reassure quality. They entice with their slashed prices. And their 'buy-now-or-regret-later' proposition gives it the veneer of 'samajhdaari'.
Last month, I was almost pulled into one such offer from HP. A heavily discounted flash offer from HP on a Laptop + Printer combo. Even though I had no real need for the printer!
But for the lack of a convenient physical demo of the product, I would have been a victim of the Rs. 39,999/- flash offer!
It's just as I flipped the Mumbai Mirror today, I once again saw the HP flash offer -'Hurry, offer valid between 8am and 8pm today only':-)
But I am becoming 'Flash Smart'!!