India Ad Rant - A mash up of agency life, brands, culture, creativity, design and new media epicentred around India!
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As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
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I was briefing Kapil this afternoon and once again I experienced a sharp reminder that some words have lost their meaning and some meanings ...
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Some days ago, there was an article in agencyfaqs by the CEO of MASH, the new shopper marketing division of Sam Balsara's Madison! I ca...
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When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
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Saw these very colourful, very un-connected - In the Loop - BPL mobile hoardings, print ads, kiosks and banners all over the city! Obviously...
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Finally I bought my own copy of the Gladwell book - Outliers! I just waited endlessly for the paperback and a discount(both together). Blink...
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Another long train journey in just over a month...This time around I had my wife too to care care of Neo. So did manage more sleep and few t...
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I find Sacred Space in TOI (the quotable quotes, anecdotes and more section) to be a good idea cyclotron! Day before yesterday, there was a ...
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I had a very stimulating discussion/ cathartic thought flow/ exchange with Uber at ThotBlurb( specifically at thotblurbed # 28) on who is a...
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Was having an end of day quick chat an with ex-planner-colleague on twitter. She is a great user of the service, I an on-and-off user/critic...
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