Was generally checking out other planner blogs here...Stumbled upon the Diginative by Fran Hazeldine, a London planner.
His recent post/rant is on the Discovery Channel Tribe promotion...
I agree with Fran, I don't think Discovery got the essence of tribe.(The copy and the tonality is so outta place) Looks like they have trivialised the concept...While I do not recall an Indian example, this quick ROI approach to youth marketing is a global malaise.
These days I am particularly wary of clients who want to capitalise on 'social networking', do a 'cool' promotion or want to use 'youtube' for their brands...
Many of them are blatantly ignorant of the Web 2.0 spirit, hugely insincere in their intentions and their short-sightedness sucks big time!!
India Ad Rant - A mash up of agency life, brands, culture, creativity, design and new media epicentred around India!
Popular Posts
-
I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In...
-
When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
-
My college friend Ram who runs a boutique travel agency - soulitudes , often helps me step out of my routine, regimented life/ comfort zone....
-
Like most of us, I have been privy to the out-of-work Bollywood actor Shilpi Shetty's bizarre turn-around in fortunes through the Britis...
-
In the latest issue of Business 2.0, came across this new concept - Crowdcasting! Actually, a while ago in his best-selling book, The Wisdo...
-
Guys, this post is an example of plagiarism in real time.Lol. Or maybe it's collaboration in real time across geographies:-) Must read t...
-
Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
-
A newspaper that's not on the radar of most media planners, marketing and advertising junta because it doesn't give the reach and th...
-
It's been a hell of a long time away from the blog. I feel guilty, anxious...and the fingers feel a bit rusty!! So where was I and what ...
-
When I look around, all I see are 'phoren' brands that attract the youth. Limca, Gold Spot, Campa Cola, Citra, Thril( the cool India...
No comments:
Post a Comment