All of us, in big and small doses have grown up in school and colleges on 'refreshers'. The 'kunjis'. Be it for Hindi, Physics or Chemistry! In an info-overloaded world, even brands and branded content need a refresher!
In the papers today saw a refresher for the program 'Left Right Left' on Sony Sab TV*. A 2 hour refresher episode for all the past 32. I think it's a great idea. Serialised content has a high entry barrier when you miss the start! Refreshers are a great way to give another entry chance to time-starved viewers.
Am not very clued on to the serialised content tactics. But I think Sony and Euro know their prosumer pattern well!
*Will somebody please tell me how to pronounce this brand - Sony Sab, Sab Sony, S Sab...
India Ad Rant - A mash up of agency life, brands, culture, creativity, design and new media epicentred around India!
Popular Posts
-
When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
-
I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In...
-
Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
-
Of course I didn't watch the Hutch(oops Vodaphone) TVCs on now the much hyped Star TV block. There are more interesting things like the...
-
A while ago I had asked one of my star planners(virtual) to do a small research into the PDA(public display of affection) habits of the yout...
-
About six months back, at our small agency we started a learning program called SchoolOfDavid. We/I haven't been very regular but yeste...
-
Like most of us, I have been privy to the out-of-work Bollywood actor Shilpi Shetty's bizarre turn-around in fortunes through the Britis...
-
Guys, this post is an example of plagiarism in real time.Lol. Or maybe it's collaboration in real time across geographies:-) Must read t...
-
In the latest issue of Business 2.0, came across this new concept - Crowdcasting! Actually, a while ago in his best-selling book, The Wisdo...
-
A newspaper that's not on the radar of most media planners, marketing and advertising junta because it doesn't give the reach and th...
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment