Popular Posts

  • Yeh Toh Bada Toing Hai...
    As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
  • Research Can Be Refreshing
    I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In...
  • India's Fastest Growing Brand
    My college friend Ram who runs a boutique travel agency - soulitudes , often helps me step out of my routine, regimented life/ comfort zone....
  • Nike Just Did It
    Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
  • Flash Promos Ki Khareed Mein Samajhdaari Hai?
    When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
  • Flash Brands. Flash Thoughts
    Like most of us, I have been privy to the out-of-work Bollywood actor Shilpi Shetty's bizarre turn-around in fortunes through the Britis...
  • SchoolOfDavid : Open Source Learning
    About six months back, at our small agency we started a learning program called SchoolOfDavid. We/I haven't been very regular but yeste...
  • The Future of Bollywood
    That's a pretty grandiose post title...But have been wondering about it for some time. And my Q list grows longer... What is the yield p...
  • Aap Bhi Taj!!
    In the celebrity starved/ craving world of Indian brands, there was one refreshing endorsement that had stood the test of time. That of the ...
  • Why Now, Santosh?
    By now, its highly probable that you would have read Santosh's Rant on agencyfaqs! In an industry already troubled by dropping intellect...

Friday, September 8

Brand Refreshers: Create new entry points for branded content

All of us, in big and small doses have grown up in school and colleges on 'refreshers'. The 'kunjis'. Be it for Hindi, Physics or Chemistry! In an info-overloaded world, even brands and branded content need a refresher!

In the papers today saw a refresher for the program 'Left Right Left' on Sony Sab TV*. A 2 hour refresher episode for all the past 32. I think it's a great idea. Serialised content has a high entry barrier when you miss the start! Refreshers are a great way to give another entry chance to time-starved viewers.

Am not very clued on to the serialised content tactics. But I think Sony and Euro know their prosumer pattern well!

*Will somebody please tell me how to pronounce this brand - Sony Sab, Sab Sony, S Sab...
Posted by at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)