Formula 69 is the name of a 90 minute film - a collab between IIT Delhi students and an IIM alumnus! The theme - 3 students studying in IIT Delhi have to solve the mystery of their murdered dean and retrieve the secret formula he has been working on! The heroes are called Magga, Bhains and Chatur( love the names!)
There are some great gizmos in the script. The first is a taste-maker which can make any yuck canteen food tasty( one less reason to hang onto Coke!), then there is B2B -a brain to beauty invention that converts mental prowess into beauty. And the third is called 'Jugaad' - a special automobile which is made entirely of scrap and runs on bio-degradable trash!
Yet another brilliant example of user-genareted content. So, after under-ground music - like Sutta, we now have an entire movie! My prediction is that the next cool/ cult film DCH2 will also originate from the IIT campus. Can't afford them, else would have loved to get some trainees from IIT for planning. (Meraj -Maybe you can pass the indiadrant link to some of them.)
Well, do mail your IIT/IIM friends and try to 'jugaad' a copy of the film.
India Ad Rant - A mash up of agency life, brands, culture, creativity, design and new media epicentred around India!
Popular Posts
-
Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
-
This is well second in the series...The first one was Indian Youth and PDA . Once again carried by a very enthu planner(virtual)! Though the...
-
Had written a post sometime back on what we can learn from tea bag marketing! Revisiting the theme of smaller SKUs of thought! As planners( ...
-
Hey guys! How about breakfast at Bandra... Russell style! No agenda...just some chai, some chat, some 'nashta'... Maybe no brands, n...
-
Was at a meeting with a media partner today. After the ATL and BTL discussions were over, my repeated query to discuss the internet strategy...
-
Two very different pictures stuck in my head over the week-end. The first was that of the three giggling Miss India's. Now a familiar an...
-
Like many people I have gradually been edged out of TV viewing by a combination of inane content and crass packaging...But once in a while I...
-
I have to speak at the afaqs Mobile Conversations seminar on Friday in Mumbai. Actually, it's quite telling how the average analog ad a...
-
I saw Nandita Das's Firaaq about 10 days back, in a rather empty theater. It is not often that one is numbed by a movie these days. But ...
-
I was at the adtech New Delhi conference couple of days back. An impressive constellation of speakers. Much to learn and network! However, ...
1 comment:
Thank you so much for posting this. I've enjoyed "Sutta" and in all likelyhood will enjoy this as well.
Not certain if it caught your eye, but the latest BusinessWeek has a feature on a phenomena called "Crowdsourcing" - a sort of process, if you want it thus, for "milking the masses for inspiration"
Well worth a read. Anyhow, the issue is a special on innovation (has one rather lovely mindmap) & an interview with one of my personal favourite industrial designers, Jonathan Ive.
To a limited extent, quali researchers have, in a sense been milking masses for inspiration- when you consider a long term quali panel -a longtitudinal analysis in nature could possibly give us changing trends and so on.
Post a Comment