Formula 69 is the name of a 90 minute film - a collab between IIT Delhi students and an IIM alumnus! The theme - 3 students studying in IIT Delhi have to solve the mystery of their murdered dean and retrieve the secret formula he has been working on! The heroes are called Magga, Bhains and Chatur( love the names!)
There are some great gizmos in the script. The first is a taste-maker which can make any yuck canteen food tasty( one less reason to hang onto Coke!), then there is B2B -a brain to beauty invention that converts mental prowess into beauty. And the third is called 'Jugaad' - a special automobile which is made entirely of scrap and runs on bio-degradable trash!
Yet another brilliant example of user-genareted content. So, after under-ground music - like Sutta, we now have an entire movie! My prediction is that the next cool/ cult film DCH2 will also originate from the IIT campus. Can't afford them, else would have loved to get some trainees from IIT for planning. (Meraj -Maybe you can pass the indiadrant link to some of them.)
Well, do mail your IIT/IIM friends and try to 'jugaad' a copy of the film.
Popular Posts
-
I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In... -
My college friend Ram who runs a boutique travel agency - soulitudes , often helps me step out of my routine, regimented life/ comfort zone....
-
It's been a hell of a long time away from the blog. I feel guilty, anxious...and the fingers feel a bit rusty!! So where was I and what ... -
About six months back, at our small agency we started a learning program called SchoolOfDavid. We/I haven't been very regular but yeste... -
By now, its highly probable that you would have read Santosh's Rant on agencyfaqs! In an industry already troubled by dropping intellect... -
In the celebrity starved/ craving world of Indian brands, there was one refreshing endorsement that had stood the test of time. That of the ... -
Guys, this post is an example of plagiarism in real time.Lol. Or maybe it's collaboration in real time across geographies:-) Must read t...
-
A while ago I had asked one of my star planners(virtual) to do a small research into the PDA(public display of affection) habits of the yout...
-
Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
-
That's the name of the Guy Kawasaki Book. Love the name - Art of the Start . Wish I would have thought of it first:-) Anyways, what I wa...
1 comment:
Thank you so much for posting this. I've enjoyed "Sutta" and in all likelyhood will enjoy this as well.
Not certain if it caught your eye, but the latest BusinessWeek has a feature on a phenomena called "Crowdsourcing" - a sort of process, if you want it thus, for "milking the masses for inspiration"
Well worth a read. Anyhow, the issue is a special on innovation (has one rather lovely mindmap) & an interview with one of my personal favourite industrial designers, Jonathan Ive.
To a limited extent, quali researchers have, in a sense been milking masses for inspiration- when you consider a long term quali panel -a longtitudinal analysis in nature could possibly give us changing trends and so on.
Post a Comment