Formula 69 is the name of a 90 minute film - a collab between IIT Delhi students and an IIM alumnus! The theme - 3 students studying in IIT Delhi have to solve the mystery of their murdered dean and retrieve the secret formula he has been working on! The heroes are called Magga, Bhains and Chatur( love the names!)
There are some great gizmos in the script. The first is a taste-maker which can make any yuck canteen food tasty( one less reason to hang onto Coke!), then there is B2B -a brain to beauty invention that converts mental prowess into beauty. And the third is called 'Jugaad' - a special automobile which is made entirely of scrap and runs on bio-degradable trash!
Yet another brilliant example of user-genareted content. So, after under-ground music - like Sutta, we now have an entire movie! My prediction is that the next cool/ cult film DCH2 will also originate from the IIT campus. Can't afford them, else would have loved to get some trainees from IIT for planning. (Meraj -Maybe you can pass the indiadrant link to some of them.)
Well, do mail your IIT/IIM friends and try to 'jugaad' a copy of the film.
Popular Posts
-
It's been a hell of a long time away from the blog. I feel guilty, anxious...and the fingers feel a bit rusty!! So where was I and what ... -
I was at the adtech New Delhi conference couple of days back. An impressive constellation of speakers. Much to learn and network! However, ...
-
Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
-
This is well second in the series...The first one was Indian Youth and PDA . Once again carried by a very enthu planner(virtual)! Though the...
-
I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In... -
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen... -
That's the name of the Guy Kawasaki Book. Love the name - Art of the Start . Wish I would have thought of it first:-) Anyways, what I wa... -
In my September 11 post, I had analysed Technology vs Psychology in the backdrop of online match making sites! Recently, a spate of investm...
-
In the latest issue of Business 2.0, came across this new concept - Crowdcasting! Actually, a while ago in his best-selling book, The Wisdo...
-
Few days back, I had shared some facts and POV on blogging . Yes, its a niche sport:-)Many planners in India are into it...We(Iqbal, Kajal, ...
1 comment:
Thank you so much for posting this. I've enjoyed "Sutta" and in all likelyhood will enjoy this as well.
Not certain if it caught your eye, but the latest BusinessWeek has a feature on a phenomena called "Crowdsourcing" - a sort of process, if you want it thus, for "milking the masses for inspiration"
Well worth a read. Anyhow, the issue is a special on innovation (has one rather lovely mindmap) & an interview with one of my personal favourite industrial designers, Jonathan Ive.
To a limited extent, quali researchers have, in a sense been milking masses for inspiration- when you consider a long term quali panel -a longtitudinal analysis in nature could possibly give us changing trends and so on.
Post a Comment