Agencies have ridiculously low levels of training per employee per annum. The little training imparted is random, without much thought and almost never consistent. Plus its seen by the bean counters only as EXPENSE! However, things needed be so. With a little bit of imagination, agencies can move up the hi-brow continuum.
Some business is today being farmed to mom-n-pop branding consultancies, one man strategy companies and other strategy sweat shops. And the pie can be much bigger.
The planning cells of agencies should be beefed up with vengeance. With talent, resources and imagination. My guess is there is loads of money in retail, inhouse-branding, new media, image-consultancy and various sun-rise sectors which agencies are and cannot tap because of their current low-brow status.
Agencies have the right heritage, soft skills and still some low cost talent which can be trained for a high-brow innings!
India Ad Rant - A mash up of agency life, brands, culture, creativity, design and new media epicentred around India!
Popular Posts
-
When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
-
A while ago I had asked one of my star planners(virtual) to do a small research into the PDA(public display of affection) habits of the yout...
-
My college friend Ram who runs a boutique travel agency - soulitudes , often helps me step out of my routine, regimented life/ comfort zone....
-
About six months back, at our small agency we started a learning program called SchoolOfDavid. We/I haven't been very regular but yeste...
-
I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In...
-
Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
-
Guys, this post is an example of plagiarism in real time.Lol. Or maybe it's collaboration in real time across geographies:-) Must read t...
-
It's been a hell of a long time away from the blog. I feel guilty, anxious...and the fingers feel a bit rusty!! So where was I and what ...
-
Like most of us, I have been privy to the out-of-work Bollywood actor Shilpi Shetty's bizarre turn-around in fortunes through the Britis...
-
As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
No comments:
Post a Comment