Popular Posts

  • Yeh Toh Bada Toing Hai...
    As I opened my mail in the morning, I find this news on agencyfaqs . The wise men of ASCI have decided that the 'Amul Macho advertisemen...
  • Research Can Be Refreshing
    I have been trying to collect, glean, comb, forage, rummage, scan, scout:-) stuff on celebrity endorsements and the Future of Bollywood ! In...
  • India's Fastest Growing Brand
    My college friend Ram who runs a boutique travel agency - soulitudes , often helps me step out of my routine, regimented life/ comfort zone....
  • Nike Just Did It
    Meraj mailed me this link in the morning...My guess is by now everybody in the media/ advertising space might have seen this video/ TVC/ vir...
  • Flash Promos Ki Khareed Mein Samajhdaari Hai?
    When Flash Brands/ branding is here, would flash promos be far behind. Flash promos are single day promotional(invariably price-off) offers...
  • Flash Brands. Flash Thoughts
    Like most of us, I have been privy to the out-of-work Bollywood actor Shilpi Shetty's bizarre turn-around in fortunes through the Britis...
  • SchoolOfDavid : Open Source Learning
    About six months back, at our small agency we started a learning program called SchoolOfDavid. We/I haven't been very regular but yeste...
  • The Future of Bollywood
    That's a pretty grandiose post title...But have been wondering about it for some time. And my Q list grows longer... What is the yield p...
  • Aap Bhi Taj!!
    In the celebrity starved/ craving world of Indian brands, there was one refreshing endorsement that had stood the test of time. That of the ...
  • Why Now, Santosh?
    By now, its highly probable that you would have read Santosh's Rant on agencyfaqs! In an industry already troubled by dropping intellect...

Friday, September 15

News TV : For Adults Only

Well, I have been meaning to rant on this one for quite some time. If you are a regular news watcher, you would be reeling under the increasingly high decibels of violence, aggression and needless display of voyeuristic imagery on the news channels.

All channels are culprits to a lesser or larger degree. But the Hindi brands have a greater bizarreness quotient that their English counterparts! The programming is packed with crime stories, vandalism of property, local family feuds packaged as breaking news, domestic fights wrapped as national news and sundry exaggerated, mangled stories with gore and indiscretion as embellishments!

Add to that the almost daily feeds of terror stories that are hyped, shown in endless loops with the same aggression!

As a genre of content, news channels would be the most aggressive genre in India!

In a nation of single TVs, it's difficult to censor or screen the violence on TV at homes completely. It's partially or fully consumed by children of all ages. Instead of the brouhaha over late night adult content which is relatively easier to control, I feel immediate attention should be focussed on the news channels transgressions!

Let the channels show gore in their chase for TRP's but at least they must tag it with 'Unfit for Children' messages! News has used violence and crime reportage as a TRP tool with total disdain for viewer sensibilities! I feel the time for 'adult certification' of content has come.
Posted by at

No comments:

Post a Comment

Subscribe to: Post Comments (Atom)