Josh : The Branded HR

Today's ET talks about a branded HR initiative at Wipro BPO. Project Josh. It's supposed to "deepen the sense of bondship and identification with the 'Wipro Brand' across the companies huge BPO employee pool".

There would be a series of connection activities. Josh Walks, Josh Idol, Josh Quiz amongst others!

Now are ad agencies tuned in? Software, ITES, BPOs have substantial budgets for internal employee programs. They are waiting to be branded. As the activity falls at the cusp of training and branding, agencies can either wait and watch or get into this business up the value chain!